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Person in Wheelchair on the Beach


The vision

The challenge

Helping the transition

What if design and content choices were made so that everyone can access them?

A world in which buildings, public transport and all places are accessible for everyone, including people who have a disability. 

And what if information is created in ways so that everyone can understand it, irrespective of age, ability or cultural background?  

A world in which universal design meets easy to understand information for all.

Designing for people with diverse abilities requires a deep understanding of their needs and capabilities.

A lot is possible, but understanding what choices to make requires awareness, understanding and budget. 

Simplifying information without over-simplifying it sounds easy, but is a skill which requires careful alignment with your audience. It requires design around people's needs, desires and expectations.

An inclusive and accessible world is not that hard to realise if everyone is on the same page. But whatever you do, it does require a good understanding of your prospective users.

Qualitative research can greatly enhance positive outcomes, by discovering key user needs and testing draft solutions and communications in the design process.


In addition, pilot programs can greatly benefit from evaluation research to improve solutions based on real world experiences.

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