#6 Creating a good research brief

Deciding on a research strategy is a creative process, as there is no one size fits all research method. A research professional...

#5 User research - DIY or outsource

OK, here is a question worth answering. In human-centred organisations, understanding your audience is key to any development. You would...

#4 Focus groups or interviews

An experienced researcher will use multiple factors to determine what is the most suitable research method (see Post #3 on choosing the...

#3 Choosing research methods

There are about as many research methods as there are roads to Rome. Choosing which method is most suitable for your project is a key...

#2 When to do user research

Anytime you aspire to create or optimise products, services and programs is a good time to reach out to your audience. When you need to...

#1 Should I do user research

There are some clear indicators that show you may need to do user research. You have no good idea about what your audience does, thinks...