top of page
  • Writer's pictureThomas Sluiter

#2 When to do user research

Updated: Apr 18, 2022

Anytime you aspire to create or optimise products, services and programs is a good time to reach out to your audience. When you need to do formal research depends on 1) how well you understand your audience in relation to your offering and 2) what design process you use.

The following stages are typically moments that highly benefit from research:

  1. Exploring the market - to find direction, trends and support a business case.

  2. Discovery research - to inform design around real needs of your target audience.

  3. Concept testing - to test your ideas, concepts and prototypes with prospective users.

  4. Communication research - to test your communication and marketing campaigns.

  5. Evaluation - understanding how your offering is experienced and find room for improvement.

No matter what your process is to develop products and services, at any or all of the above moment you may wish to reach out to your target audience. To understand their behaviour, their needs, their desires, their opinions, their hopes and their fears. To know the way they experience the world in relation to what you (aspire to) offer. What excites them or scares them off.

Reach out to us if you need support in any of the research stages mentioned above and we will help you on your way.

In the next post we will be looking at choosing suitable research methods for the stages mentioned.

34 views0 comments

Recent Posts

See All

#6 Creating a good research brief

Deciding on a research strategy is a creative process, as there is no one size fits all research method. A research professional therefore needs input to come up with a fitting research strategy. Good

#5 User research - DIY or outsource

OK, here is a question worth answering. In human-centred organisations, understanding your audience is key to any development. You would not start if there wasn’t a problem to solve, you would not bri

#4 Focus groups or interviews

An experienced researcher will use multiple factors to determine what is the most suitable research method (see Post #3 on choosing the right research method). When design teams do their own research,


bottom of page