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FOCUS GROUPS
Creative
Explorative
Broad overview
Views & opinions
Trends
ethnography
Full context understanding
Real-life insights
Longer-term
Robust
Sensitive
INTERVIEWS
In-depth understanding
Personal experiences
Uncoloured opinion
Detailed feedback
Nuance
User INTERVIEWS
Observations
User interactions
Scenario based & free exploration
User feedback
Experience optimisation
OBSERVATIONS
Observed behaviour
Discovering the how & why
In the moment
In context
Relevant
other
Creative sessions
Design sprints
Diaries
Self-observation
Communities
method agnostic
I don't believe in advocating any one research method. The point is to work out what methods are best suited for the project at hand. To find the synergy between research and the process to achieve your goals. Everything else will fall into place from there.
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