• Thomas Sluiter

#6 Creating a good research brief

Updated: Apr 19

Deciding on a research strategy is a creative process, as there is no one size fits all research method. A research professional therefore needs input to come up with a fitting research strategy.


Good input is crucial

The following input helps your research supplier to find the best research strategy available:

  • The higher-level goal of the project that requires research

  • What process you have in place to reach your goal

  • How you wish research to assist the process

  • Your own thoughts about suitable research methods (if any)

  • Your target audience + insights you have about them

  • Any time and budget restraints.


Creating a research strategy

A researcher will look at this information and asks him/herself:

  • What research methods will yield the best results?

  • What research methods fit best with the client’s creative process?

  • What research method is most achievable with the audience?

  • What is the most inspiring to the participants and the client?

  • And finally, what does the timeframe and budget allow us to do or not to do?


From there, a research professional should provide you with a good picture of suitable research methods, the amount of work attached, a participant recruitment strategy and what results to expect to help achieve your goals.


Reach out to us if you need support with putting together a brief or if you are looking for a research partner. We are more than happy to assist.



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